Greeting-display card



April 24, 1956 G. KLEIN EI'AL 2,742,723

GREETING-DISPLAY CARD 3 Sheets-Sheet 1 Filed Nov. '7, 1950 INVENTORS.Goldle Klein BY Benjumi Klein Arfornev I April 24, 1956 G. KLEIN ETALGREETING-DISPLAY CARD 3 Sheets-Sheet 2 3 w l 3 7! M v 4 3 m .l N 4 m n Mf f f m mmnm r i Kul m 7 mm W m n 0 e G B Y MC B 6 6 w G F.

Filed Nov. 7. 1950 April 24, 1956 Filed Nov. 7. 1950 G. KLEIN ETALGREETING-DISPLAY CARD 3 Sheets-Sheet 3 INVENTORS. Goldie Klein BYBenjamin Klein I Attorney Unit d State Patent 7 GREETING-DISPLAY CARD 1v Goldie Klein and Benjamin Klein, Long Island City, N. Y.

Application November 7, 1950, Serial No. 194,428

4 Claims. (Cl. 40-126) The present invention relates to greeting cardsand displays, especially tocards having a portion or portions arrangedto extend in diiferent vertical and horizontal planes when erected. Theinvention relates more particularly to cards of the type in which twoportions are movable relativeto one another in erecting the card,whereby the various horizontal and vertical elements are caused toassume their intended relative positions.

It, is an object of the present invention to provide a card in whichmovement of the base relative to the upright portion will cause relativemovement of other portions of the card. This will enable the card toproduce an etfect of disclosing or hiding portions of the design as oneportion of the card is moved relative to another portion.

It is also an object of the present invention to provide a card which isconstituted of asingle sheet of paper but which, in itserected'position, will have portions extending in various differenthorizontal and vertical planes and .which will provide a uniquerelativemovement of the parts in erecting the card. The importance of obtainingthe eiiects and results set out above in a single sheet of paper cannotbe'overemphasized, since it is this factor that makes the structurecommercially practicable, permitting the card to be producedv and soldat a price at which such articles'must be sold. Another feature of thepresent invention is that all printingand coloring need be applied toonly one side of the sheet. This also has the elfect of greatlysimplifying manufacture and thereby reducing the cost of manufacture. g7

Still another object of the present invention is to provide a method ofreleasably locking the card in the upright position. A card embodyingthe present invention is provided with a-locking device which willautomatically hold it in the erected position. The structure provided todo this is integral with the rest of the card and extremely simple;therefore it doesnt add any appreciable amount to the cost ofmanufacture. Another advantage of the card provided with a lockingdevice embodying the present invention is its simplicity of assembly.After cutting,

scoring, and folding, the locking arm or flap can readily be insertedinto a previously cut slot, reducing the time, and therefore the cost,of final assembly to a minimum.

. It' is also an object of the present invention to provide alockingdevice which will permit the card to be collapsed from theerec'tedposition'without the necessity of manually releasing the lockingdevice or adjusting any other parts of the card.

; It is also an object of the present invention to provide alockingdevice which can be fitted into the theme or motif of the card. Subjectmatter can be printed on the locking tab or arm and as it moves to thelocking position, the subject matter which has previously been hidden,will be exposed.

These and other objects and advantages of the present invention will bemore readily apparent from the following description and drawing of onespecific embodiment of the present invention, in which drawing:

33, and 34.

I 2,742,723 Patented Apr. 24:, 1956 Fig. 1 is a reduced front view of acard blank that has been cut and scored in accordance with the presentinvention prior to folding and applying to a backing sheet;

Fig. 2 is a plan view of a card embodying the present invention in theerected position; 7

Fig. 3 is a partially broken away enlarged'side view thereof;

Fig. 4 is a sectional view thereof taken along line 4-4 on Fig. 2;

Fig. 5 is a front view thereof;

Fig. 6 is a partially broken away plan view of a modified form of thepresent invention in the erected position;

Fig. 7 is a sectional view taken along line 77 on Fig 6;

Fig. 8 is a plan view of a second modification, showing the card in theerected position; v I

Fig. 9 is a plan view of a portion of the blank for forming the secondmodification; and V Fig. 10 is a sectional view taken along line 10--10on Fig. 8.

. The card shown in the drawings is a Valentine card but it will beclear from the description that the present invention is adaptable foruse in all types of greeting cards and display cards. The structureshown in the drawing and described herein is not in any way intended asa limitation on the scope of the invention.

In the embodiment illustrated, as can be seen best in' Fig. 1, a singlesheet of paper 10 is cut, scored and imprinted in accordance with apredetermined design. The sheet is then folded along certain of thescoring lines as will be more particularly pointed out hereinafter andsecured to a heavier backing sheet 11,'as' shown inv Figs. 2 through 5.In the modified forms shown in Figs. 6 through 10, no backing sheet hasbeen utilized.

The sheet 10 is cut to the overall pattern shown in Fig. 1. The wings 12being cut as shown.v The wings 12 born sist of a tab portion 13, anintermediate portion 14 and a design carrying portion 15. Theintermediate portion 14 is separated from the tab portion 13 by scoring16 and is partially separatedfrom the body of sheet 10 by cut 17. Thedesign carrying portion 15 is separated from the intermediate portion 14by scoring 18;

In the specific embodiment shown, other portions of the design are cutfrom the sheet 10 so that in the erected position they will lie indifferent horizontal and vertical planes. The man and large heart shownare cut away from the rest of the card along line 19, to form a verticalelement 20 when the card is erected. This cut 19, of course, does notinclude the entire periphery of the vertical element 20. Connecting tabs21 and 22 are left and score lines 23 and 214 provided so that in theerected position the tabs 21 and 22 constitute horizontal elements. Noris the vertical element 20 separated from the rest of the sheet 10 alongscore line s, 25 and 26. f

The sheet 10 is adapted to be folded along a horizontal line to providea primary vertical element 27 and a base or primary horizontal element28. For this reason scoring lines 29 are provided.

Other vertical and horizontal elementsprovide a p1atform for the figureof the man to stand on. One set of these is formed by cuts 30 and 31 andscore lines 32 and In the erected position theelement 35 assumes ahorizontal position and the element 36 assumes a vertical position.Another set is formed by cut 31 and cut 37 and scoring v38, 39 and'4b;Forming in the erected position horizontal element 41 and verticalelement 42. i

The sheet 10 is secured to the backing sheet 11, which is preferably ofa heavier material, by pasting or some other conventional means. Thebacking sheet 11 consists of a vertical element 43 and two overlyinghorizontal elements 44' and 45 formed by folding them over one anotheralong line 46, the two horizontal elements being secured together at 47.

Before securing the sheet to the backing sheet 11 the wings 12 are firstfolded into the proper position. They are first folded downwardly, intothe plane of the drawing, along scoring 16. In this position theintermediate portion 14 will underlie the tab 13. The wing 12 is thenfolded upwardly, out of the plane of the drawing, along scoring 18bringing the design carrying portion around to its proper position, asshown by the dot-dash lines of Fig. 1 and the full lines of Fig. 5. Thewings 1?. are provided at their ends with slits 43. These slits 48engage the upper portion or large heart design of the vertical element20 so that the ribbon and small heart part of the design carryingportion 55 will overlie the vertical element 20 and the cupid part ofthe design carrying portion 15 will underlie the vertical element 29, asshown in Fig. 1, dotted position, and in Fig. 5.

In the collapsed position the horizontal portions 44 and 45 are foldedupwardly along line 49 carrying with them i.

the base 28 of sheet 11 which folds along score line 29. In thisposition all of the elements lie in mutually parallel planes. To erectthe card the base 28 is moved into the horizontal position,perpendicular to the primary vertical portion 2'7. During this movementthe various horizontal and vertical elements move into their erectedposition. The vertical element 29 moves down an amount equal to thewidth of connecting tabs 21 and 22. The wings 12, however, remain fixed,resulting in a relative movement between the vertical element 2i) andthe wings 12. The

vertical element 26 moving in slit 48. In the embodiment shown this willresult in an effect of the cupids printed on the design carrying portionE5 of the wings 12 moving up and from out of the large heart on thevertical element 20. Similar effects can be accomplished in differentdesigns.

The locking device provided acts to hold the card in the right angularrelationship, which has been termed the erected position, and permitsclosing the card without adjusting the locking device. To accomplishthis the locking arm or tongue 50 is cut away from the rest of the sheet10 on three sides by cut 51. in the embodiment shown in Figs. 1 through5, a catch flap 52 is cut in horizontal element 44 of the backing sheet11 by cut 53. The cut 53 is U-shaped and separates the catch flap 52from the rest of element 44 on three sides. The tongue 50 is adapted tofold and pivot along line 54 and the catch flap 52 will pivot and foldalong line 55.

The end of the tongue 50 is folded under along scoring 56 to provideflap 57. The tongue 50 fits into the slot formed by the horizontalportion of cut 53 and the flap 57 folds under the catch flap 52 as canbest be seen in Fig. 4. In the collapsed position the tongue 50 moves inthe horizontal portion of the'cut 53 into the space between thehorizontal elements 44 and 45 of backing sheet 11.

It should be noted that the cut 53 which forms the catch flap 52 isU-shaped. This greatly increases the ease of assembly. The operator needonly bend under flap 57, depress the catch flap 52 and insert the tongue50 between the horizontal portions 44 and 45 of backing sheet 11. Thenatural elasticity of the paper of cardboard will return the catch flap52 to its horizontal position and the locking device will be completelyassembled.

As the horizontal elements 44 and 45, and the base 28, are moved intothe erected position the tongue 50 moves in the space between thehorizontal elements 44 and 45 until the flap 57 catches on the frontedge of the catch flap 52. For best results it is advisable to have thetongue 50 long enough to permit the horizontal and vertical portion ofthe car to move slightly past an exact right angular relationship. Ifthe angle between the vertical and horizontal portions of the card isthus slightly greater than 90 the weight of the vertical member will actto cause a constant tension on the tongue 50 and the card will besecurely held in the erected position when the horizontal portion isplaced on a flat surface. However, this is not absolutely necessary,since the frictional force between the tongue 50, the flap 57, and thetwo horizontal portions 44 and 45 of 11 will be great enough to preventthe vertical portion of the card from falling forward under mostconditions.

Figs. 6 and 7 show another embodiment of the locking device in use wherethere is no backing sheet 11. In this embodiment the base 28 is foldedunder along line 58 and a horizontal bottom piece 59 is thus provided.The horizontal bottom piece 59 is secured to the base 28 at 60. Ifdesired, the horizontal bottom piece 59 can be made of a separate sheet,in which case the front and back edges would be pasted to the base 28. Aslit or slot 61 is cut into the base 28 and the tongue 50 insertedtherein. The flap 57 on tongue 50 will act to catch onto the strip 62left between the slot 61 and the cut 51 used to form tongue 50.

Figs. 8 through 10 show still another embodiment of the locking device.This embodiment also being adaptable for use with a card, where nobacking sheet 11 is utilized. Of course both modifications shown inFigs. 6 through 10 may be used with a card having a backing sheet, ifthis is desired.

In this second modification the base 28 is folded along line 58 or maybe provided with a separate horizontal bottom piece 59. A slot or slit65 is cut into the base 28. The tongue 50 is provided with a smalllaterally projecting hook tab 66; and is not scored'to permit the end ofit to be folded under the adjacent portion of the tongue. The slot 65 isequal in width to the width of the tongue 50 plus the tab 66, but is notdirectly in line with the tongue 50. The end 67 of the slot 65 issubstantially in line with the edge 68 of the tongue 50, and the end 69of the slot 65 is located to the left of the edge 70 of the tongue 50 bya distance equal to the amount the tab 66 extends beyond the edge 68 ofthe tongue 50.

The tongue 50 can be readily inserted into the slot 65 in assembly ofthe card by moving the lower end thereof slightly to the left. Thenatural elasticity of the material from which the card is made, such aspaper or cardboard, will return the tongue 50 to its normal position andwhen the card is erected the tab 66 will catch on the end 67 of the slot65 effectively locking the card in the vertical position.

If it is desired the tongue 50 in all embodiments shown can be usedsolely as part of the decorative scheme of the card, and the lockingfunction eliminated. This could readily be accomplished by eliminatingflap 57. in this form the tongue would act to disclose a hidden portionof the design as the card is moved into the erected position, and itcould combine with the wings 12 to create a novel and interestingeffect.

We claim:

1. A card of the class described having, when erected a plurality ofelements disposed in various vertical and horizontal planes, all saidelements being integral parts of the card blank, andsaid elementsincluding a primary vertical element and a base joined thereto at atransverse fold line, a secondary vertical element, and wings on saidprimary vertical element, each of said wings comprising a tab portion,an intermediate portion, and a design carrying portion, all of which areintegral with said primary vertical element, with said tab and designcarrying portions being separated from said intermediate portion byscores, and said intermediate portion being folded under said tabportion along one of said scores, and said dc sign carrying portionbeing folded over said tab portion along the other of said scores.

2. The card of claim 1 including a tongue angularly disposed to saidprimary vertical element and secured thereto, the base being apertured,and said tongue being inserted in the aperture of the base and adaptedto slide without manipulation of either the tongue or the aperwill ture,either forward or backward through said aperture either the tongue orthe aperture, either forward or backward'through said aperture and undersaid base to either conceal or reveal printed matteron said tongue, asthe primary vertical element and the base are moved relative to eachother about said transverse fold line, said tongue being provided with acatch for engaging said base when the-angle between the primary verticalelement and the base is substantially 90.

4. A card of the class described having, when erected, a plurality ofelements disposed in various vertical and horizontal planes, all saidelements being integral parts of the card blank, and said elementsincluding a primary vertical element-and a base joined thereto at atI'flIlSe verse fold line, a secondary vertical element, and wings onsaid primary vertical element each of said wings comprising -a tabportion, an intermediate portion, and a design carrying portion, all ofwhich are integral with said primary vertical element, with said tab anddesign carrying portions being separated from said intermediate portionby scores, and said intermediate portion being folded under said tabportion along one of said scores and said design-carrying portion beingfolded over said tab portion along the other of said scores, said cardincluding a tongue angularly disposed to said primary vertical elementand secured thereto, the base being apertured, and said tongue beinginserted in the aperture of the base and adapted to slide,'withoutmanipulationof either the tongue or the aperture, either forward orbackward through said aperture and under said-base to either conceal orreveal printed matter on said tongue, as the primary vertical elementand the base are moved relative to each other about said transverse foldline, said tongue being provided with a catch for engaging said basewhen the angle between the primary vertical element and the base issubstantially References Cited in the file of this patent UNITED STATESPATENTS 565,450 Gibson Aug. 11, 1896 1,041,738 Carter Oct. 22, 19122,144,512 Schwartz Jan. 17, 1939 2,152,299 Arndt Mar. 28, 1939 2,332,078Hirschhorn' Oct. 19, 1943 2,415,501 Klein et a1. Feb. 11, 1947 2,431,835

Smith Dec. 2, 1947

